There will be votes to add new gauges to the Curve gauge system in order to receive CRV rewards. While voting will still take place with these, the team's position is that we should be open to new pools and gauges. If those gauges are a net negative, the gauges can always be taken away. However, projects may need the boost to really get started, and may turn into large protocols bringing in large trade fees. It's worth giving projects the chance. After being added to the system, they still need to gather votes for weight as well.